How to Market Career Development Programs and Services

Carol A. Edds, Sr. Outreach Specialist at the Center, has authored a monograph entitled How to Market Career Development Programs and Services, published by the National Career Development Association. The monograph addresses the marketing and promotional tasks that many careers practitioners perform as part of their daily work. It provides basic marketing information, helpful advice about developing marketing strategies and plans, and proven effective promotional information and techniques that can help make marketing efforts successful. The monograph is available for purchase through the National Career Development Association.

http://www.ncda.org/